Vodafone x Emma Raducanu
Vodafone x Emma Raducanu | Welcome to Team Red
A series of short films created to announce reigning US Open and BBC Sports Personality of the Year 2021, Emma Raducanu as Vodafone's new grassroots tennis ambassador.
The film mixes archive footage with a short interview as Emma discusses why the grassroots game is so important to her ahead of this year's nationwide Play Your Way to Wimbledon tournament.
We created a hero film for Vodafone UK social channels, as well as a BTS edit that was shared by Emma.
Agency: We Are Social
ACD: Rob James
Senior Creative: Jack Greenwood
Business Director: Andrew Boyers
Senior Account Manager: Kate Hicks
Senior Editor: Rebecca Chaplin
Project Manager: Ella Holbrook
Production: Su Mei Lee | Angelica Riccardi
DoP: Tom Byfield
BTS Photography/Videography: Timi Marcel
Edit: Hannah Calverley
Motion: Tom Makinson | Jake Farmer