We Are Social: Snap Safe

During the first UK lockdown I was part of the team at We Are Social London who developed and launched a proximity AR Snapchat lens designed to help people practise safe social distancing and stay two meters apart.

Given the confusion and the lack of action from younger age groups the Lens is designed to warns users if they get too close to anyone.

Created to educate the audience in real-time and as a response to the UN’s global call to creatives to help save lives, we created, tested and launched it in less than a week.

The Lens is still live, so give it a scan to take it for a spin.

My Role: Senior Creative

Agency: We Are Social
Launch: 2020

ECD: Gareth Leeding
Creative Technologist: Sam Cox
Design: Jenni Smit | Leon Kesko