Samsung x Asphalt Legends Unite: Speed Series

SAMSUNG x ASPHALT LEGENDS UNITE: SPEED SERIES

252,000 BRANDED EVENT PLAYS | 22M IMPRESSIONS | #1 PERCEIVED AI BRAND STATUS 

We partnered with the world’s best arcade racing game, Asphalt Legends: Unite to create the Samsung Speed Series - 3 time limited events challenging gamers to play faster than ever.

Each 7 day event invited UK gamers to set the fastest lap for the chance to race up the leaderboard and win epic prizes. We also launched geo-targeted in-game billboards, welcome screen takeovers and inbox messages to fuel engagement.

Team Galaxy streamers Ellum and Koji, F1 trailblazers Matt and Tommy from P1 with Matt and Tommy and sim racer BlackPanthaa all rose to the challenge across livestreams and social, capturing the attention of racers across the UK.

We also delivered a high-octane trailer, plus key visuals for each Speed Series event and supported the activation with in-game rewarded video, paid content on Discord and video ads on Reddit.

Team Livewire
CSO: Gareth Leeding
Founder: Brad Manuel
Global Creative Director: Rob James
Livewire Labs VP: Jack Woodcock
Project Manager: Laura Vievard
Head of Europe: David Duffield
Sales Lead: Paige Wellard
Designer: Mark Malibiran
Game Publisher: Gameloft