Samsung S24 Presents Ultra Arcade

SAMSUNG S24 PRESENTS ULTRA ARCADE

17M IMPRESSIONS | 651K MAP PLAYS | 12M MINS PLAYED

Insight:
There are over 45 games with 1m+ players in the UK alone, so by targeting one game specifically, many would be missed.

The Idea:
We created the Samsung S24 Ultra Arcade. A Fortnite Creative experience, featuring a branded lobby where gamers can discover the Galaxy S24 Ultra and 3 custom games (parkour, team vs team + base defence) co-created with star gaming talent and their communities.

Each talent became Creative Director for their game, choosing the look and feel and key gameplay elements based on what makes them unique as creators. We opened up decisions to their communities, using livestreams and social to democratize everything from visuals, to gameplay and weapons.

We launched the maps with livestreams feat the talent, Team Galaxy creators and Raheem Sterling even dropped in for a match too.

Team Livewire
CSO: Gareth Leeding
Founder: Brad Manuel
Global Creative Director: Rob James
Livewire Labs VP: Jack Woodcock
Project Manager: Laura Vievard
Head of Europe: David Duffield
Designer: Mark Malibiran
World Build: Vysena Studios
Cinematic Trailer: Moisty Media
Live Broadcast: Flux Broadcast