Samsung Presents Ultra Arcade Season 2 feat Driving Empire

Samsung Presents Ultra Arcade Season 2 feat Driving Empire

190M+ BRANDED AREA VISITS | 235M+ IMPRESSIONS | 1.35B MINUTES PLAYED

Brief:
Build on the presence Samsung have established in gaming with ownable partnership activity that creates a platform to deliver deep engagement amongst gamers

Solution:
To drive awareness and intent-to-purchase for the Samsung Galaxy S25 Ultra, we integrated the product and brand into the #1 driving games on Roblox; Driving Empire.

Campaign Elements:

• 3-week integration featuring Samsung Experience Zone and custom branded track
• Custom Samsung UGC awarded to players who interacted with the Samsung campaign
• In-Game Media promoting the special event across the Roblox ecosystem
• Influencer activity, promoting the in-game activity with high profile gaming talent across YouTube, TikTok and Instagram

Team Livewire
CSO: Gareth Leeding
Founder: Brad Manuel
Global Creative Director: Rob James
Livewire Labs VP: Jack Woodcock
Project Manager: Laura Vievard
Head of Europe: David Duffield
Sales Lead: Paige Wellard
Designer: Mark Malibiran
Roblox Studio: Voldex
Live Broadcast: Flux Broadcast