Royal Navy: HMS LAN ROVER
ROYAL NAVY PRESENTS HMS LAN ROVER: feat @Bateson87
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We helped the Royal Navy connect with a younger audience by creating HMS LAN ROVER, a state-of-the-art mobile gaming system located inside a fully branded Royal Navy Land Rover Defender.
"YOU'VE NEVER SEEN ME DO ANYTHING LIKE THIS"
Bateson87
To launch the campaign we took UK gaming OG and EAFC legend Bateson87 to visit a real UK Naval to experience 48 hours with the Royal Navy.
From spending time with the Mine Clearance Divers, to getting a taste for Sea Survival Training, meeting the Official e-Sports Team and blowing stuff up, our action packed VOD told the story of the day
And that was just the start, because in October we took over Comic Con London with an exclusive Royal Navy stand, featuring HMS LAN ROVER to bring the campaign to life for gamers like never before. In action all weekend, the vehicle was a massive hit and Bateson joined us for the final day, rounding off a game-changing 360 integrated approach.
Check out what went down.