adidas Football x Real Madrid: Demand Glory

As part of the launch campaign for the 2019/20 Real Madrid kit adidas created The Fabric of Football series. As the most decorated football club in the world we showcased their relentless drive for success.

Our short documentary shone a light on what it means to the club and the fans through the eyes of the first team, the youth team, the manager and team staff including the kit man and the groundsman.

With Zizou returning as manager, they even lifted a 34th La Liga title at the end of the season, the perfect end to the campaign.

My Role: Senior Creative

Agency: We Are Social
Launch: 2018

DoP: Jaime Ackroyd
Zidane DoP: Laurent Poulain
ECD: Gareth Leeding
Senior Creative: Doug Stewart
Prod: Craig Dixon | Nat Price | Sophie Fitzgerald
Client Services: Dan Moseley