Nike Football: Rip The Script - Live

NIKE FOOTBALL PRESENTS RIP THE SCRIPT - LIVE

⚽ 977K Live Views
🏆 966K Minutes Watched 
👀 44K Peak CCUs
📱 570K Social Impressions

Our mission was simple. Authentically embed the WC26 Nike Football anthem into gaming and culture to get Europe hyped with a co-ordinated content drop designed to feel as natural and raw as possible.

We partnered with 13 creators across 6 markets (UK, FRA, DE, PT, ESP and NL) to host epic watchalong streams to showcase the epic Rip The Script anthem.

But this had to be different, and that’s why we blew up the Twitch blueprint with short sharp sprints that interrupted expected programming. Chats exploded with Ws as Nike Football delivered Absolute Cinema across their Mad Baller network in a fresh, dynamic and engaging way.

We got a generation who think in seconds to watch a feature length anthem, supercharged by the biggest talent in gaming across Europe.

Our streams gave fans, communities and audiences a window into the Nike Football universe and they loved every single minute as they dissected every scene, every cameo and every Easter Egg.

Team Livewire
Global Creative Director: Rob James
VP of Creative Strategy: Jack Woodcock
Project Manager: Lauren Sadler
Sales Lead: Scott Bilbe
Edit: Tiny Jungle Studios
Livestream Production: Flux Broadcast