Nike Football Presents TOMA CASA

NIKE FOOTBALL PRESENTS TOMA CASA

⚽ 912K Live Views
🏆 2.58M Minutes Watched
👀 21.8K Peak CCUs
📱 12M+ Organic Views

The mission was simple. Steal the show by launching TOMA in Casablanca on the eve of AFCON and unleash the pure, unfiltered energy of football in its rawest form onto the global stage.

Three creators. Three communities. Three unique perspectives. One marquee format.
 In collaboration with elite talent Manny, ShanksComics and Zack Nani took fans from Nigeria, the UK and France inside TOMA like never before. 

From the 3v3 action, to the jersey shop, to freestyle flair, this was certified streets will never forget energy., making TOMA CASA the most watched ever

Our streams were elevated by dynamic graphic overlays, including an interactive stream countdown and the talent were joined by AFCON icons Jay-Jay Okocha, Hakim Ziyech and Michelle Alozie on stream. 

Our creators also drove mass organic views through stream clips shared across social.

Team Livewire
Global Creative Director: Rob James
VP of Creative Strategy: Jack Woodcock
Project Manager: Lauren Sadler | Laura Vievard | Karen Nwanosike
Sales Lead: Scott Bilbe
Edit: Tiny Jungle Studios
Design: Banger Studios
Livestream Production: Flux Broadcast