NIKE FOOTBALL PRESENTS: MAD BRILLIANCE LIVE

NIKE FOOTBALL PRESENTS: MAD BRILLIANCE LIVE

14M+ IMPRESSIONS | 2.78M MINUTES WATCHED

Brief:
Spark the Nike Football audience’s desire to compete in relevant gaming environments to support the wider EC24 (EURO 2024) Mad Brilliance campaign during the Championships in the UK, Germany and France.

Problem:
Nike aren’t an official Tournament sponsor meaning we needed a fresh approach to cut through and get all eyes on Nike Football during the biggest football moment of 2024.

Solution:
We created Mad Brilliance Live – a series of FC24 livestreams hosted by some of the biggest streamers in Europe. Former World Champion Bruce Grannec joined the squad in France, Bateson87 brought football home to the UK and I Am Tabak repped the host nation Germany.

Mad Brilliance Live is a winner stays on, first goal wins tournament packed with Nike Football Anthem watchalongs, product unboxings and some Mad Brilliant FC24 action. The activation was supported by Discord and paid media.

Team Livewire
CSO: Gareth Leeding
Founder: Brad Manuel
Project Manager: Lauren Sadler
Head of Europe: David Duffield
Sales Lead: Adam Goh
Live Broadcast: Flux Broadcast
Graphic Design: Banger Studio