Nike Football: Jersey Shop x 24 LDN

We told Fabio, the founder of 24 LDN’s story through a limited edition shirt, created using the Jersey Shop platform.

Launched at Printworks in LDN, the jersey Sold out in under 24 hours the kit featured in Hypebeast, Versus and Kicks to the Pitch.

To support the launch we shot Fabio with his crew doing what they do best on the Peabody Estate in Fulham.

My Role: Creative

Agency: AKQA
Launch: 2017

Photography: Elliot Wilcox
Illustration: Nuno Gomez
Art Direction & Design: Barry Slater

ECD: Toby Burnett
ACD: Adrian Stannard
Group Account Director: Alex Aidan
Senior Account Director: Mike Sinnerton