Nike Football: Believe feat. Harry Kane

For the 2018 World Cup we created content based on each athlete’s unique ‘Believe’ story.

For Harry we focused on his loan spells away from Tottenham and how proving the doubters wrong drives him every day. Kane led England to the semi-final and picked up the Golden Boot, with our campaign delivered on the insole of his limited edition boots.

From identifying insights to crafting questions, developing the concept and delivering the finished edits I worked across the whole delivery.

My Role: Creative

Agency: AKQA
Launch: 2018

ECD: Toby Burnett
ACD: Adrian Stannard
Creative: Albert Pukies | Barry Slater
Group Account Director: Alex Aidan
Senior Account Director: Mike Sinnerton
Dir: Glenn Kitson