GULF X MCLAREN F1: NEVER STAND STILL
Gulf x McLaren F1: Never Stand Still
To celebrate Gulf and McLaren F1's partnership we created a campaign that taps into the brand's shared mindset, along with celebrating the approach and determination of lead driver Daniel Ricciardo.
Shot on location at the Rothco Gulf collection, we combined archive footage with live action of Daniel in the space as he delivered a short, impactful script to land the campaign message of Together We're Unstoppable.
My Role: Associate Creative Director
Agency: We Are Social
ACD: Rob James
Group Account Director: Andrew Boyers
Account Manager: Jess Finch
Associate Design Director: Sophie Allen
Senior Designer: Giulia Mazzucconi
Designer: Camilla Masiero
Production: Nathan Craig
Director: Rob Rafalat
Photography: Matt Gordon