Gulf x McLaren Automotive: Push the Limits

To celebrate the fact that McLaren Automotive only recommends Gulf we created a dynamic film championing the shared spirit.

Shot on location with a McLaren 720S supercar, the campaign includes a hero film, and a suite of digital assets for global use across social, digital, OOH and beyond, all laddering up to the partnership message that Together We're Unstoppable.

My Role: Associate Creative Director

Agency: We Are Social
Launch: 2021

ACD: Rob James
Creatives: Lauren Ashton | Gabby Cork
Group Account Director: Andrew Boyers
Associate Design Director: Sophie Allen
Senior Designer: Giulia Mazzucconi
Designer: Camilla Masiero
Account Manager: Jess Finch
Production: Brooke Lagana | Annabel Heath

Director: Sunny Bahia
DOP: Adam Hobbs
Photography: Dean Wright