Guinness Six Nations 2020: Love Letter

To celebrate Guinness’ sponsorship of the 2020 Championship we created an ode to rugby.

Launched on 31st January, the day Britain technically left the EU, the film showcased the camaraderie and togetherness of the game with an open invitation to ‘Come as Rivals and Leave as Friends.’

As the Championship was put on hold we celebrated its return with a re-edit of the hero film, titled Welcome Back, complemented by a new VO to re-establish the context ahead of the final games.

My Role: Senior Creative

Agency: We Are Social
Launch: 2020

Dir: Rob Rafalat
ECD: Gareth Leeding
CD: Kenneth Moore
Group Account Director: Andrew Boyers
Production: Sophie Fitzgerald