GUINNESS SIX NATIONS 2020
Guinness Six Nations 2020: Love Letter
To celebrate Guinness’ sponsorship of the 2020 Championship we created an ode to rugby.
Launched on 31st January, the day Britain technically left the EU, the film showcased the camaraderie and togetherness of the game with an open invitation to ‘Come as Rivals and Leave as Friends.’
As the Championship was put on hold we celebrated its return with a re-edit of the hero film, titled Welcome Back, complemented by a new VO to re-establish the context ahead of the final games.
My Role: Senior Creative
Agency: We Are Social
Dir: Rob Rafalat
ECD: Gareth Leeding
CD: Kenneth Moore
Group Account Director: Andrew Boyers
Production: Sophie Fitzgerald