Guinness RWC2019: Guinness Coffee

The 2019 Rugby World Cup in Japan gave Guinness the chance to capitalise on their association with the game.

But with early morning kick offs, drinking pints of the black stuff wasn’t really an option.

So we created a new product - Guinness Coffee.

We partnered with Tiki Tonga Coffee, owned by ex-Saracens, England and Lions International Brad Barritt to create 232 Brew.

Launched ahead of the tournament, 232 Brew is roasted at the same temperature as Guinness and best served as a nitro cold brew.

It went down like a storm, fueling the belief of fans around the world and is now available to buy on Amazon.

My Role: Senior Creative

Agency: We Are Social
Launch: 2019

ECD: Gareth Leeding
CD: Kenneth Moore
Client Services: Joe Weston | Andrew Boyers
Photography: Jacob Niblett
Production: Janna Bartlett