Fortnite CH5S6: Absolute Doom Launch

FORTNITE CH5S4: ABSOLUTE DOOM LAUNCH

10.5M MINUTES WATCHED | 22,000 HOURS OF FORTNITE PLAYED

The Idea
We brought Summer 2024’s biggest blockbuster to the real world with Dr Doom taking over The O2 and the Virgin Media Gamepad.

A 1 for 1 replica of Dr Doom’s in game throne landed outside The O2 entrance, and we transformed the Virgin Media Gamepad into Castle Doom with sigils, stained glass windows and the imposing Doom himself.

Inside, lightboxes as well as takeovers of the cave and the stage streaming room continued the immersive experience for fans and talent to enjoy.

We invited top tier streamers including Talia Mar, Miniminter and Slogo to attend and stream live, as well as TikTok stars Josh Samsoj and ReplayzGaming not to mention a squad of Twitch talent including Aimsey & Bekyamon.

Working alongside Epic, Disney, O2 Priority and Virgin Media we have competitions and screen takeovers running from August – September with UK gamers invited to defeat Doom, if they dare.

Team Livewire
CSO: Gareth Leeding
Founder: Brad Manuel
Project Manager: Lauren Sadler
Head of Europe: David Duffield
Event Production: Pippa O'Regan, Akcelo