ADIDAS FOOTBALL: XGHOSTED
adidas Football: XGhosted
Shot in lockdown, we teamed up with EASports FIFA21 to create two films featuring adidas athletes Son Heung Min and Lucas Moura, along with Gabriel Jesus and Bernardo Silva.
Working with the players to understand their dream goals, we then brought them to life using the FIFA21 engine to showcase what the Next Level Speed of XGhosted can do for their game.
This were supported by self-shot films captured by adidas athletes around the world as they took their new boots for a spin. Timo Werner, Steven Bergwijn, Ferran Torres, Kady Diani, David Neres, Rafael Leao and Gio Reyna all got involved with and we edited and supplied content for each player, supported by a supercut that dropped on brand channels.
My Role: Senior Creative
Agency: We Are Social
ECD: Gareth Leeding
Senior Creative: Emma Townley
Production: Sophie Fitzgerald | Jo Lumb
Client Services: Leonie Strak | Gianluca Freschi
Edit: Remi Aaron
Motion & Edit: Giulia Mazzucconi