adidas Euro 2021: Possibility in Difference

We created a series of long form films to celebrate the stories of adidas’ key players including Paul Pogba, Thiago Alcântara, Serge Gnabry and İlkay Gündoğan.

Each film told their story, in their words, as they discussed how experiencing different cultures and perspectives have shaped them into the players and people they are today.

Crafted to inspire our audience to see possibilities in difference, and position the players as role models for the next generation, the films dropped throughout the early stages of the tournament.

My role: Lead Senior Creative

Agency: We Are Social
Launch: 2021

ECD: Gareth Leeding
ACD: Doug Stewart
Senior Creative: Andy Dawes
Design: Sophie Allen | Paul Rider
Editorial: Dan Parker | Dan Chirwa
Client Services: Joe Weston | Leonie Strak | Gianluca Freschi | Jess Finch
Strategy: Alvaro Carballido | Aidan Panagarry
Agency Production: Karina Aloupi | Craig Dixon

Director: Lainey Richardson
DoP: Jake Gabbay
Production: Caviar
Edit: Work Editorial
Sound: 750mph
Grade & Post: UPP