adidas Football: Salah 100

In October 2020, Mo Salah chalked up his 100th goal for Liverpool Football Club.

The fastest in over 50 years, and 3rd fastest of all time, he further enhanced his legendary status by reaching the milestone in the Merseyside Derby.

We celebrated with a short film, visuals and a limited edition boot that dropped the moment the goal was confirmed.

Shared by Mo in the aftermath the content has over 6million views.

My Role: Senior Creative

Agency: We Are Social
Launch: 2020

ECD: Gareth Leeding
Creative: Andy Dawes
Client Services: Gianluca Freschi