ADIDAS FOOTBALL: MISS NOTHING

ADIDAS FOOTBALL: MISS NOTHING 

In January 2023 we launched adidas Football's new Predator Accuracy by hijacking Transfer Deadline Day.

As the football world woke up on Jan 31st we lit the touch paper on social, with an audacious rumour designed to get the world talking.

We synced up the adidas family, tapped into football culture across social and built the layers. From baller barbers, to player photographers, to lineup leakers, everyone who's in the know, was in on this.

As the day went on we fuelled the hype and I even had WhatsApp chats popping off asking me if I knew who was on the move. The feeds were alight with guesses, gossip and theories.

Just before the close of the window we dropped the transfer announcement with adidas starboy Pedri and the ultimate transfer guru Fabrizio Romano. And for those who saw through the noise and Missed Nothing? The admin rewarded them with shoutouts and brand new Preds.

Team Credits
ACD: Rob James
Lead Creative: Conall McAteer
Associate Editorial Director: Lee Stobbs
Editorial Lead: Joe Brewin
Producer: Jessica Ross-Hicken
Strategy Lead: Aidan Panagarry
Client Lead: Gianluca Freschi
Photography/Videography: Matt Gordon

Agency: We Are Social Sport