ADIDAS FOOTBALL: MIA SANÉ MIA

Adidas Football: Mia Sané Mia

When Leroy Sané returned to Germany with FC Bayern this summer adidas Football wanted to celebrate a Nike player joining one of their elite clubs.

We created a short film, focused on the embroidery of the club’s motto ‘Mia San Mia’ with FC Bayern 2020/21 kits intercut before revealing Leroy’s new shirt and number.


My Role: Senior Creative

Agency: We Are Social
Launch: 2020

Dir/DoP: Liam Bream
ECD: Gareth Leeding
Client Services: Gianluca Freschi
Editorial Lead: Dan Chirwa