adidas Euro 2021: The Wake Up Call

adidas Football wanted to use their role as sponsors of Euro2021 to wake up the world to the possibilities of a more inclusive future.

Dropping on the eve of the tournament, our film featured Paul Pogba, Thiago Alcantara and Serge Gnabry, alongside stars from #adidasfootballcollective teams FC Internationale from Berlin, FC Not Alone in London and Le Monde FC in Paris.

With a VO from the legend Ian Wright, we also create local versions for Germany, Italy, France and Spain, and the spot ran across social, and on TV in all markets.

My role: Lead Senior Creative

Agency: We Are Social
Launch: 2021

ECD: Gareth Leeding
ACD: Doug Stewart
Senior Creative: Andy Dawes
Design: Sophie Allen | Paul Rider
Editorial: Dan Parker | Dan Chirwa
Client Services: Joe Weston | Leonie Strak | Gianluca Freschi | Jess Finch
Strategy: Alvaro Carballido | Aidan Panagarry
Agency Production: Karina Aloupi | Craig Dixon

Director: Lainey Richardson
DoP: Jake Gabbay
Production: Caviar
Edit: Hasani Franke | Work Editorial
Sound: 750mph
Grade & Post: UPP
Track: Steam Down - Free My Skin